Happlify style guide: dopamine fashion, happiness in your wardrobe

We previously talked about the Dopamine decor living trend (the happiest living trend ever), we will continue this with clothing this winter. And as far as we are concerned, this is not a trend, because 'doing what makes you happy' is always in fashion!

In a constantly changing (fashion) world, Dopamine Fashion is a breath of fresh air. It's not just about style, but also about increasing your happiness and well-being through your clothing choices. In this article you can read everything you need to know about dopamine fashion and how you can embrace this style to give yourself a good dose of happiness.

Happiness hormone

Dopamine fashion is all about wearing clothes that make you feel positive. The idea behind it is based on the fact that dopamine, the well-known 'happiness hormone', is released when you do something that gives you pleasure. This also applies to wearing clothes that make you feel good and that give you self-confidence.

Monki is the dopamine fashion shop

You can shop these featured garments at Monki, the dopamine fashion shop.

1. Oversized red/pink knitted sweater dress - €49.99
2. Chunky lavender/baby blue cable knit sweater - €35,-
3. 90's hair claws - €14.99
4. Bright pink knitted hood - €19.99

Tips for your own dopamine wardrobe

Here are some tips for you to embrace dopamine fashion (much more happiness):

1. Choose colors that make you happy
   Colors have a strong influence on our mood. Go for clothes in colors that make you feel good and that give you energy.

2. Comfort is key
   Comfortable clothes make you feel relaxed and happy. Invest in high-quality materials and well-fitting clothing. SUPER oversized is also really lovely and styled the right way it can look very sophisticated.

3. Personal expression
   Let your clothes reflect your personality and interests. Wear items with prints or patterns that appeal to you or that say something.

4. Sustainability
   Choose sustainable fashion options, such as a timeless and high-quality brand of clothing or second-hand clothing, which are not only good for the environment, but also for your peace of mind. Knowing that you are contributing to a better world can give you a feeling of satisfaction.

5. Accessories with a story
   Wear and combine jewelry fashion accessories with emotional value, such as heirlooms or gifts from loved ones. They remind you of beautiful moments and make you feel good.

Dopamine fashion is of course incredibly Instagrammable, see #dopaminefashion

Dopamine fashion is not only good for your personal well-being, but can also have a positive influence on the way you experience yourself and the world around you. So, look for clothes that really make you happy and wear them with pride. Your wardrobe can be a great tool to give you a daily dose of dopamine. So always wear what you want!

The dopamine deco queen is of course Iris Apfel

💬 Tell me, are you also a dopamine fashion fan or do you have a more minimalist style?

The author: Mariko Naber

Branding expert and online entrepreneur Mariko is the happy brain behind Happlify. Together with partner Mark, she runs Happlify, Sell your stuff online and branding agency Loaded ink BNO . She loves feel good, random acts of kindness, meatballs, chocolate mousse, family time, sea, piña colada, sugar & spice and everything nice.